Storyteller vs. Expert vs. Entertainer

Most creators choose the wrong role.

A solopreneur, a storyteller & an AI bot walk into a bar...

Sounds like the start of a joke.

She didn’t sell makeup. She sold representation

She disrupted an entire industry with one simple idea.

Posting every day is not the secret to consistency.

That line will rattle a few cages.

I thought it needed to be perfect

It sat on my desktop for months

What great storytellers can learn from a blob fish 🐟

Let me explain.

The Lie of the Passion-Driven Life

Here’s What I Didn’t Realize

“Made a bet with myself. I lost.”

“If this doesn’t work, I’m done.”

The storytelling strategy that made Dollar Shave Club go viral overnight

$1 razors. $1B exit. 1 brilliant video.

I was dead wrong about this

Dead DEAD dEaD wrong!

I told ChatGPT my life story...

here’s what happened.

Our dirty little secret 👀