Brand

Storytelling is the new portfolio

Should you post more often?

The truth: consistency without clarity won’t grow your business. A system will.

Your story is worthless until it drives a call booked or sale.

Brutal, but clean.

The biggest storytelling lie you’ve been told

Stop telling this kind of story

The Broken Funnel You're Not Seeing

I was building an audience, not customers. Here's the brutal truth about why great stories don't automatically equal great sales.

I need help with my founder story.

My client's founder story was technically perfect.

Most founders are terrible storytellers (are you?)

I audited my old content and cringed

I talked my wife out of going to work today

The question I asked during our 3-hour drive home that made her rethink everything.

How 3 women turned a dead thermos into $750M

What they did next will change how you think about product launches forever.

The bedtime story framework that's crushing it on Threads

My kid just exposed why 99% of business content is hot garbage.

Why I cried when I saw my mom's teacher salary

You don't need trauma or drama to connect with people..

Why I studied the founder who got laughed out of 47 meetings

At 29, she was selling fax machines door-to-door with $5,000 and zero business experience.