Storytelling content for January

Today is December 10. You have 22 days.

Author

Stephen Stanberry
December 10th, 2025

In partnership with

Hey friend!

January is where most people fall behind before the year even starts.
Not because they lack ideas.
Not because they lack talent.
But because they wait.

As of today, you have 22 days until 2026.
Twenty two days until every creator starts posting their “new year, new strategy” content.
Twenty two days until social feeds get loud, crowded, and chaotic.

If you want to stand out, you cannot wait for the calendar to flip.
Your advantage comes from preparing now.

And here is the part most people do not see.

The content that wins in January is never the content created in January.
It is the content shaped in December.
It is the stories you decide to tell while everyone else is slowing down.

There is a simple storytelling pattern I use to plan a full month of content with clarity.
It keeps things honest, memorable, and easy for your audience to follow.

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Here it is:

Story → Insight → Invitation

Think of it like this.

Your story is the entry point.
It opens the door.
It gives people something grounded and real to hold on to.

Your insight is the meaning.
It tells people why the moment matters.
It shows them how your story connects to their life.

Your invitation is the step forward.
It guides them toward an action.
It tells them what to try, what to reflect on, or where to go next.

Most creators get stuck because they try to start with the explanation.
They talk too much.
They layer points.
They overteach.

But when you begin with a story, you cut through all of that.
Your reader can see the lesson.
They can feel the shift.
They can understand the message without you forcing clarity onto them.

A small moment becomes a doorway.
A tiny detail becomes a lesson.
An ordinary day becomes the start of a conversation.

That is how you create content that rises above the noise in January.

Your audience will remember the voice that helped them feel grounded during the busiest time of the year.
They will remember the creator who spoke to them, not at them.
They will remember the person whose stories helped them see something new.

So today, I want you to start preparing.

This notion doc, you will find your storytelling content ideas for January.
Use them.
Shape them.
Make them yours.

These twenty two days are your head start.

See you tmrw,
Stephen

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