More Storytelling = More Conversions

Want more sales? Add more story, not more strategy.

Author

Stephen Stanberry
November 18th, 2025

In partnership with

Hey friend!

The best marketers use a simple move that has the potential to bring you far more sales.

They lead with story before they lead with strategy.

Not out of kindness.

But because they know more stories equal more conversions.

It sounds strange at first.

But story driven content outperforms feature driven content by a wide margin.

Yet most entrepreneurs ignore this logic.

They post tips.
They list features.
They explain their process.

All without giving people a story to feel first.

This adds friction in every sales moment.

And more friction slows down conversions.

With one small shift, you remove that friction and make your marketing easier to trust.

We know humans respond to stories.

We know more stories equal more conversions.

So why not give your audience a story to feel before you ask them to buy.

Most refuse because they think storytelling is fluff.

So if you use it with intention, you separate yourself fast.

Just like the auto industry with their test drives, you become the person who gives people something real to experience.

And the best part is you can do this with content you already create.

I do it with a six step storytelling system.

These six steps turn any idea into a story your audience can feel.

Here is how it works:

  1. We pull out a real moment from your week that created tension.

  2. We simplify it into one scene your audience can picture.

  3. We highlight the conflict that made the moment matter.

  4. We reveal the shift that changed the outcome.

  5. We show the small result that followed.

  6. We link the lesson to what you teach or sell.

A simple flow.

But this is responsible for most of the conversions inside my own content.

The best part is I no longer rely on complex funnels or constant posting.

I write stories.
I send emails.
I turn those stories into sales.

The goal of the Storytelling Marketing training is to help you do the same.

We do this by:

• Building your six step story flow
• Creating story driven posts
• Turning stories into leads and sales

This also works with followers who ignored your tips in the past.

Because they might have bought earlier if you gave them a moment to feel something first.

It lowers resistance and makes your message easier to trust.

If you want to sharpen this skill, pay close attention to what your audience reacts to this week.

Look at the posts they save.
Look at the lines they reply to.
Look at the moments where they pause.

Those are your story signals.

I’ll break each signal down in next week’s email so you can start using them with confidence.

Talk soon,

Stephen

PS: If you want me to review one of your stories, reply with the link.

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