The moment I realised my stories were falling flat 🎬

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Hey friend!

If you’ve ever pressed “record,” said a few lines, watched it back, and thought,
“Something’s missing…”
then today’s visual storytelling trick will fix that.

Because here’s the truth:
Most videos fall flat because they show the event but not the impact.
You give the moment, but not the meaning.
The action, but not the chain reaction.

Here’s the trick:

Your strongest visual stories follow this simple chain:
I showed X → because X happened, Y followed → and that led to Z.

That’s what makes a story inevitable.
That’s what makes a viewer think, “Ohhh… that explains everything.”

And here’s the good news:
You already have this chain written in your best posts.
So instead of fighting for a new idea, turn one of those posts into a video story.

Here’s where to dig:
Scroll through your top-performing posts from the past 60–90 days.
Skip the announcements and quick wins.
Find the posts where people responded emotionally:
– long comments
– meaningful replies
– people relating to your turning point
– DMs asking for more

Why did they work?
Because the cause-and-effect was clear.
Your logic and your emotion lined up.

Now turn that into a visual moment.
You don’t need a script.
You need the sequence:

1. The cause — the moment before the shift

2. The effect — what that moment set in motion

3. The realization — the insight that changed everything

Say it naturally on camera:
“This happened, and because of that… this unfolded.”

That’s storytelling.
That’s momentum.
That’s what makes a viewer stay until the final second.

Five months ago I did this myself.
I pulled an old post, turned the cause → effect → insight into a visual sequence,
and recorded six videos in one hour.
Not because I was inspired.
Because the structure carried me.

Great video isn’t about the scene.
It’s about the sequence.

Here’s your Visual Inspo:

Coach:
I filmed myself closing my laptop → because burnout forced the pause → and that’s when I realized my stories needed more honesty.

Designer:
I filmed the moment I rearranged my desk → because client chaos pushed me there → and that led to redesigning my entire offer.

Creator:
I filmed myself deleting drafts → because doubt kept winning → and that’s why repetition became my rule.

Enjoy and see you on Sunday.

Cheers,
Stephen

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