The 4-step storytelling system born from a hurricane.

How it came to life when everything else stopped working.

Broken

We will rise again

The post that flopped as text but crushed as video

This is the secret

How to write stories that hit hearts (not algorithms)

Fear writes better stories than confidence ever will.

Prompt Inside

We haven’t made it yet

Nerves killing me

If you’re reading this, we made it.

I'm nervous to see outside

I’m writing this before the power goes.

The calm before the story.

I'm nervous 😥 😰 😕

I've not felt this way in forever

The story your camera can’t fake

Don't hate the camera 😂🤣

How to build stories people remember

Most stories sound nice. Few stories stay.

Why stories sell what stats can’t

How to make numbers feel something