The story your camera can’t fake

Don't hate the camera 😂🤣

Stephen Stanberry
October 24th, 2025

In partnership with

Hey friend!

A few weeks ago, a client told me,

“Stephen, I hate being on camera. I sound so fake.”

So I asked,

“Do you like helping people?”

She laughed. “Of course.”

“Then stop performing,” I said.
“Start showing.”

The next day, she sent me a short video.
No script. No setup.

Just her, sitting on the kitchen floor,
talking while her cats wandered across the counter behind her.

She shared the story of a client she almost turned down
someone she didn’t think she could help.
Then she shared what happened when she said yes.

It wasn’t perfect.
She stumbled once or twice.
But it was real.

That one video brought in 4 new clients.

Not because she sold anything.
But because people believed her.

And that’s the magic of storyselling:
When you stop pushing,
people start leaning in.

See, the best stories don’t need polish.
They need presence.

That’s why video storytelling works so well.
It captures what words can’t
tone, truth, timing, and the little human quirks that make you you.

So if you want to get more comfortable on camera, try this ↓

🎬 1. Don’t stare into the lens.
Look slightly beside it like you’re talking to a friend sitting next to you.

🎬 2. Film in a real environment.
The kitchen, your desk, a park bench.
The right setting tells half the story.

🎬 3. Keep something in your hands.
A mug, a pen, a snack anything to break stiffness.
It makes you move naturally.

🎬 4. Forget perfect lighting.
Soft window light is your best filter.

🎬 5. Tell the truth, not the tagline.
People can sense rehearsed from real a mile away.

This weekend, record one honest 45-second story.
No pitch. No pressure.

Then ask yourself:
Would I believe this person?

If yes you’re already doing it right.

Thanks sticking with me this week,
Stephen

PS: The cats stole the show.
But the story? That’s what made people stay.

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