The 5 Bets I'm Making in 2026

I spent the last week reviewing my first year of this newsletter. Here's what I'm changing...

I screwed up (and it taught me something)

Woke up thinking it was Thursday. Opened my laptop to write. Then I saw the date...

The truth about storytelling

Spent 3 hours reading 'storytelling advice' yesterday. Left more confused than when I started...

Quick one (it's Christmas🎄 🎅 after all)

You were right (and wrong)

My inbox exploded after yesterday.

I almost quit storytelling.

I WAS DONE

Why most “storytelling advice” is quietly killing your sales

Why polished storytelling is quietly killing your leads.

A storytelling lesson from Japanese anime

The most overlooked storytelling teacher I’ve had

I’m writing a book. 📕

it exposed something uncomfortable about how we share our stories.

The reason your videos feel awkward (and it’s not you)

Storytelling is a muscle 💪 .

Most people outsourced it.

The fastest way to ruin your storytelling

Most people are using AI like this. Big mistake.