Your worst moments are your best content

Trust me on this and here's WHY

Author

Stephen Stanberry
July 7th, 2025

In partnership with

Hey friend,

This morning started like most others in my house: complete chaos.

Three kids under 5 demanding pancakes while I'm fumbling with tea, syrup everywhere, one crying because her pancake isn't "perfectly round," and another wearing breakfast as a fashion statement.

I used to think these moments were distractions from my "real work."

But here's what I've learned...

You'd be surprised how many entrepreneurs spend hours crafting the "perfect" story, polishing every word, waiting for the right moment to share it...

Only to post it and get crickets.

And yes, you'd be right if you're thinking storytelling should take time to master. I get that.

But...

The thing is, your best content is happening right now. In real time. In the mess.

But only if you do this:

Start documenting your daily moments - the chaos, the breakthroughs, the failures.

Look for the lesson in each messy moment (there's always one).

Share the raw story first, polish it later.

Then and only then, you'll have what I call dynamic storytelling.

It's always moving, always ever changing, and if you do this right...

You'll connect with your audience before your competitors even know what hit them.

The Kitchen Story Framework:

  1. The Mess - Every great story starts with chaos

  2. The Moment - The unexpected insight hiding in the mayhem

  3. The Method - Your unique solution becomes your framework

This morning's pancake disaster became content about finding systems in disorder. The crying became a lesson about meeting your audience where they are.

Now, what do you do with all this real-time story material?

Well... I'll get into that in tomorrow's email.

Till then...

What's one "messy" moment from your week that could become your next powerful story?

Reply and tell me - I read every response.

From my syrup-covered kitchen,

Stephen

P.S. If you want more frameworks for turning daily chaos into compelling content, grab my free Story Bank here

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