Your Newsletter Isn’t Failing. It’s Starving.

Ignore it too long and it dies. Congrats, you’re a content cactus.

Author

Stephen Stanberry
August 23rd, 2025

In partnership with

friend!

Last week, a coach told me her email list was "dead."

I asked how often she was sending.

She said: "When I have time."

Sound familiar?

No rhythm. No consistency. No trust.

Your newsletter isn't failing. It's starving.

Here's what's really happening:
You only email when you feel like it, so your list forgets you exist. Then when you pop back in to sell something? It feels weird to everyone.

You're probably thinking the problem is your content. Your voice. Your open rates.

It's not.

The real problem? You're treating your newsletter like a side chick. Sorry a side task instead of what it actually is: your front door.

Think about it. This is the ONE place where people already said "YES, I want to hear from you."
But they haven't heard from you in three weeks. Maybe three months.

Meanwhile, you're out there posting for strangers on social media who don't even know your name.

Doesn't make sense, does it?

Here's what I learned the hard way:

Your newsletter is your most important marketing asset. PERIOD!!!!

No algorithm deciding who sees your stuff. No hoping people swipe up. No begging strangers to pay attention.

Just YOUR people, sitting in their inbox, waiting to hear from you.

And if you're thinking "I don't have time to keep up with it consistently"?

That's exactly where I come in. I ghostwrite weekly newsletters that keep coaches top of mind with the people they actually want to work with.

You don't need more hours.

You need a partner,
Stephen

PS. Don't need my help? Fair enough. But do this: Make a newsletter schedule the same way you plan your social posts. Pick your frequency - daily, 3x a week, weekly, whatever. Just commit to it and show up.

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