You’ve Been Using Storytelling Wrong 😬

Telling your story is good. But most people do it.

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Heads up friend: this might step on a few stinky toes…

But I’ve got to say it:
Most people are misusing storytelling.

Not because they’re bad writers.
But because they’re telling their story like it’s a slow documentary intro.

You know the kind:
Long backstory.
Lots of setup.
Zero connection.

But here’s the thing:
The real power is in the middle.
The tension. The shift. The moment something snapped.

I call it leading with the break, not the buildup.

Example?
When I rewrote my About page, I didn’t start with “I’ve always loved writing…”
I started with:

“I got fired. Three kids. No plan.”

That one line got me more leads than anything I’d written before.

So if your content feels flat, it might not be your voice.
It might just be your starting point.

Instead of easing in
Drop us straight into the part that changed you.
The part that felt real.

And if you want help with that?
I made a $27 guide called Love, Learn, and Live Storytelling.
It breaks all this down and gives you the tools to do it yourself.

You can grab it here

– Stephen

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