You’re Struggling With This...😕

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I have so many friends who create content.

Some are running businesses. Some are building personal brands. Some just love sharing their ideas.

But they all hit the same roadblock: storytelling.

They’re posting daily. Writing long captions. Showing up on video.

But their content? It’s not converting.

Because they don’t know how to tell a story that sells.

One of them asked me the other day:
"Do I always need to share a struggle?"

No. Absolutely not.

If you sell skincare, tell a story about a customer who finally found a product that works.
If you own a clothing brand, share how your designs make people feel more confident.
If you’re a coach, tell the story of a client’s breakthrough moment.

Great storytelling isn’t about struggle.
It’s about connection.

Want To Make Storytelling Easier? Ask These 5 Questions:

1️⃣ Who is my target audience?
2️⃣ What problem are they facing?
3️⃣ How does my product or service help?
4️⃣ What emotions do I want them to feel?
5️⃣ What action do I want them to take?

Once you can answer these, you’ll never run out of powerful stories to tell.

Try this framework, I call it the ABC.

A repeatable method to make your stories stronger, without overthinking.

✔ A – Attention (Grab them fast)
Start in the middle of the action.
📌 “This candle started as a joke… now it’s my best-seller.”

✔ B – Build Connection (Make them feel it)
Add details. Emotion. Let them see themselves in the story.
📌 “I made it for my sister, who hated strong scents. So I mixed lavender, vanilla, and a secret ingredient… and she LOVED it.”

✔ C – Call to Action (Lead them somewhere)
Tell them what to do next.
📌 “Now it’s a customer favorite. Want to grab one before they sell out? Get yours here.”

If you wanna have a chat about your content, book a FREE call with me.

Cheers,

Stephen