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You have a great story. What's next?
You think your mess needs a Hollywood ending before it's worth sharing. Dead wrong.
Stephen Stanberry
July 14th, 2025
In partnership with
Hey friend!
I just spent 47 minutes listening to Michael tell me how he lost his $2M company, came home to find divorce papers on the kitchen table, and ended up sleeping on an air mattress in his mom's basement at 34.
He described eating cereal for dinner while scrolling LinkedIn, watching his former employees post about their new jobs.
Then he says: "But I don't know if anyone would actually want to hear this mess."
I wanted to reach through the screen and shake him.
Michael, you just described every founder's worst nightmare AND how you crawled out of it, and you think people won't care?
Here's the brutal truth that's costing you thousands:
You're not struggling with storytelling. You're struggling with story shame.
You think your mess needs a Hollywood ending before it's worth sharing. Dead wrong.
Your mess IS your competitive advantage. But only if you stop apologising for it.
The Story Deployment System that turns shame into sales:
1. Lead with the ugly truth Michael's LinkedIn post started with "Day 127 on mom's air mattress." Not "Here's how I bounced back." The raw number hooked everyone.
2. Extract the micro-decisions that saved you His comeback wasn't one big moment. It was deciding to shower every day, setting 3 daily goals, and calling one person who believed in him. That's a framework.
3. Share the process while you're still in it He documented his 6-month comeback in real time. Each post felt like a diary entry. His audience became invested in his story because they lived it with him.
The truth that changes everything: Your rock bottom is someone else's permission slip to keep going.
Michael now has a waitlist of clients who found him through his basement posts. Because vulnerability sells harder than victory.
What story are you sitting on because you think it's "too messy" to share?
Hit reply. Send me the story you're ashamed of. I guarantee it's your goldmine.
From my beautifully broken journey,
Stephen
P.S. Stop hiding your story behind perfection. My Story Clarity Coaching Intensive shows you exactly how to turn your lowest moments into your highest-converting content. Usually $427, now $349—only 3 spots left.
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