Write posts the lazy way

You write a great story once... and then leave it to rot in your feed.

Author

Stephen Stanberry
May 27th, 2025

In partnership with

friend!

If you’ve been drowning in content creation lately…
I’ve got something you’ll want to steal.

Let me walk you through it real quick 👇

Most founders/coaches/creators I know have at least one strong story or idea per week.
But they burn it all on a single post
then spend the next 6 days trying to come up with something “fresh.”

It’s exhausting.

And it’s totally fixable.

Here’s what I’ve been doing instead:
A simple framework I call The Distribution Loop.

One story. Seven angles.
No burnout.
No blank page syndrome.
No sacrificing quality for “consistency.”

It works like this:
➡️ Day 1: Tell the full story (newsletter, post, or video)
➡️ Day 2: Turn it into a short-form video
➡️ Day 3: Pull out one key insight for a standalone post
➡️ Day 4: Share a quote or visual carousel
➡️ Day 5: Write a “lesson learned” version
➡️ Day 6: Add a soft pitch or CTA
➡️ Day 7: Tease what’s coming next

Same message.
New doors into it every time.

And yes it works.
Because most people don’t remember what you posted last week.
But they remember how your story made them feel.

So if you’re stuck on the content treadmill

Dog Treadmill GIF by RETROFUNK

Gif by retrofunk on Giphy


you don’t need more ideas.
You need a smarter way to reuse the ones that already work.

That’s exactly what I teach inside my new free guide:
The Story to System Starter Guide

It’s built for solo founders and coaches who want a sustainable content rhythm
without outsourcing everything or burning out.

You can grab it here → [The Story to System Starter Guide]

– Stephen

P.S. This is the exact system I use every week to turn one story into content across Threads, LinkedIn, video, and my newsletter.

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