Woke up at 3AM with a genius idea.

It was terrible!

friend!

I looked at the notes the next day

didn’t make a lick of sense.

But when I turned the bad idea into a story?

The post landed.

Leads. Replies. Real connection.

And it reminded me of something I now tell every founder and solopreneur I work with:

We’re entering an era where how you say it matters more than what you say.

The words can be copied.

The strategy can be stolen.

But your story your humanness can’t be replicated.

That’s your edge.

That’s what makes people care.

And that’s why storytelling isn’t just a “nice skill”…

it’s your secret weapon in 2025.

Because people don’t follow offers.

They follow people.

The ones who’ve been through something.

The ones who can tell the truth and make it land.

The ones who make them feel seen.

And in this crazy world full of AI fluff and “fast hacks”…

what people are really craving is something REAL.

If you’ve been struggling to connect, to grow your audience, or just to figure out how to show up this is your moment.

Wishing you a “storyfied” week!!!

Cheers

– Stephen

P.S. You don’t need better ideas at 3AM.

You just need better stories at 9AM.

	The Lunch Break🍴Serving up bite-sized thoughts about LinkedIn and writing.