Why storytelling is your best ‘test drive’

Want people to buy faster? Give them a story first.

Author

Stephen Stanberry
September 4th, 2025

In partnership with

Hey friend!

You ever notice how car dealers don’t beg you to buy?
They hand you the keys and let you take a test drive.

Why?
Because test drives sell cars.
They lower resistance. Build trust. Make the decision easier.

Yet most online businesses?
They ask you to buy high-ticket programs or services...
With zero chance to feel what it’s like to work with them.

That’s why most offers fall flat.
Too much friction.
Not enough story.

But storytelling?
It’s the test drive of content.

It gives your audience a taste.
A feel.
A small window into your world.

No fluff. No hard pitch.
Just real moments that build trust over time.

And the best part?
You don’t need to be a great writer to do it, friend.

You just need a system.

I created this guide to help you:

  • Find your 3 most powerful personal stories

  • Use 7 storytelling frameworks that build trust fast

  • Turn everyday moments into content that actually converts

Whether you sell coaching, consulting, or courses
This guide shows you how to give your audience a ‘test drive’
using stories you already have.

If they feel the story, they trust the person.
And if they trust the person, they buy the offer.

Stephen

PS: Want people to stop scrolling and start paying attention?
Start telling better stories.

Your career will thank you.

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