Why Low Engagement is a Good Sign

Hey my friend,

Let’s be real, low engagement is a gut punch.

You hit “publish” on what you thought was your best post yet, only to check back and see… nothing.

No likes. No comments. Just a painfully empty inbox.

You wanna click that delete button instantly.

If you’ve been there (and trust me, we all have), let me tell you this: Low engagement isn’t the end, it’s an opportunity.

Let me explain.

A few years ago, I was in the same spot. My posts, emails, and ads were going out into the void, and I couldn’t figure out why. I was doing everything the "experts" said, sharing value, being consistent, optimizing my timing but it wasn’t landing.

One day, while scrolling through my favorite content, I noticed something:

The ones I loved weren’t just giving me tips or advice, they were telling stories.

The kind that made me stop and think, Wow, this feels like they wrote it just for me.

That’s when I realized… I wasn’t connecting with my audience because I wasn’t telling stories.

How Storytelling Changes Everything

When I shifted my focus to storytelling, everything changed.

My engagement blew up.

My audience started replying to emails with things like, “This is exactly what I needed to hear!”

And sales? They stopped feeling forced, they came naturally.

Why? It’s simple really!

Stories don’t just grab attention; they create an emotional connection. They make your audience feel seen, understood, and most importantly, inspired to act.

You don’t need to write a novel to see results, just follow this simple storytelling framework:

1. Start with a relatable moment (like I did with this email).
2. Share the challenge (the problem your audience is facing).
3.Show the transformation (how you or your solution can help them).

This exact framework is what I used to write this email and it’s the same one you can use to turn low engagement into real, meaningful connections.

If you’re ready to stop shouting into the void and start building a truly engaged audience, I’ve got just the thing:

👉 [Download Your Free Storytelling Template]

Because your audience isn’t waiting for more content, they’re waiting for a story that speaks to them.

Talk soon,
Stephen