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- Why I deleted 200 posts last year
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Hey friend!
I deleted 200 posts last year.
Not because they were bad.
Not because they flopped.
But because they weren’t me anymore.
It started late one night.
Wife asleep. Kids out cold.
I should’ve been resting.
Instead, I was on my laptop doom-scrolling my own archive.
Reading old captions like a stranger wrote them.
Forced. Fluffy. Desperate for approval.
And I felt it in my gut:
This isn’t the voice I want to be known for.
So I hit delete.
Once.
Then again.
And again.
Until 200+ pieces were gone.
On LinkedIn, Threads and Instagram.
It wasn’t rage.
It was release.
See, most people talk about creating more content.
But nobody talks about outgrowing it.
We evolve.
Our voice changes.
And the stuff that felt right at one point… doesn’t anymore.
That’s not a crisis.
That’s clarity.
And this is exactly what I learned:
You’re allowed to hit reset.
Consistency doesn’t mean staying the same.
The brand you’re building is a reflection of who you are NOW not who you were in 2023.
So if you’re holding onto content that no longer feels like you,
Let IT GO!!!! and yes a just screamed that from my bass voice!!!
The best creators don’t hoard posts.
They follow their voice.
→ What’s one thing you’d delete if you stopped caring what people think?
Hit reply. I read every one.
Have an awesome weekend and see you next week!
Stephen
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