Which story are you more likely to remember?

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Happy Monday friend!

Which story do you find more interesting?

1. Last year, I headed to a conference to speak.

2. I was stuck in bumper-to-bumper traffic, clenching for dear life because my bladder was about to explode.

So here’s what went down:

I’m in bumper-to-bumper traffic.

Windows up. AC on.

And I can feel it

that slow, painful pressure building.

There’s no exit.

No gas station in sight.

Just a long stretch of highway…

…and the growing panic of a full bladder and nowhere to go.

I’m shifting in my seat.

Leg bouncing.

Breathing through it like I’m in labor.

It wasn’t pretty.

But it was unforgettable.

And that’s the whole point.

The best stories aren’t the ones where you look good.

They’re the ones that make us feel something.

Here’s the problem:

Most people write for status.

They want to sound smart. Impressive. Qualified.

But that’s not what grabs attention.

This does:

• A specific moment in time

• A relatable emotion (like panic)

• A clear picture we can see

So next time you share your story, ask:

Is it scroll-stopping… or self-promoting?

One makes people admire you. The other makes them remember you.

Want help turning your messy moments into magnetic stories?

Hit reply and tell me what you’re sitting on.

Let’s make them feel it.

See you tomorrow,

Stephen

PS. I did stop on the highway and freed my bladder.

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