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- Where to Use Stories
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So let me guess…friend
You think storytelling is just for the ‘fun part’ of your content.
The little personal moment in your Reels.
A quirky line in your About page.
Or maybe a “once upon a time” email opener.
But here’s the issue:
That’s exactly why your message ain’t sticking friend.
Because storytelling isn’t just the warm-up act.
It is the performance.
It’s what gives your audience a reason to listen, care, and trust.
And if you’re only using it when it feels “safe”—you’re leaving impact (and income) on the table.
Let me make it dead simple:
Most people?
They drop a quick story to sound relatable.
Smart marketers?
They build their whole strategy around it.
So friend, here’s where real entrepreneurs are using stories right now:
• Marketing campaigns → to make people feel
• Sales pages → to drop resistance
• Social posts → to stay sticky
• Internal comms → to rally the team
• Product design → to speak the customer’s language
You don’t need better ideas.
You need better delivery.
And story is the delivery system.
If you want the storytelling system I use (and teach) to help clients show up real and still drive results
Normally $27. Right now?
Just $7. (Yep. Seven.)
→ [Get the guide]
– Stephen
P.S. Tomorrow I’m breaking down another classic question:
“Do I have to get vulnerable to tell a good story?”
(Hint: nope. But you do have to get real.)
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