What if you tell the wrong story?

One question every founder asks (but never says out loud).

Author

Stephen Stanberry
June 25th, 2025

Quick story friend!

Client hops on Zoom. Says:
“I want to share something personal…
But what if I tell the wrong story?”

Boom. There it is.
The #1 storytelling block.

Not “I don’t have a story.” Not “How do I structure it?”
It’s this:

“What if I screw this up?”

What if I say the wrong thing?
What if no one cares?
What if it makes me look dumb, or too soft, or like I’m not legit?

So instead of posting, you stall.
You tweak the caption. You overthink the hook.
You wait for the perfect moment.

Here’s the split:

Some people think storytelling is about picking the right story.
Others know it’s about telling the real one.

The one you lived.
The one you felt.
Even if it’s messy.
Even if it’s small.
Even if it doesn’t tie up in a perfect bow.

Because you know what happens when you tell the “wrong” story?
Nothing.

You learn. You grow.
You tell the next one better.

But you stay silent too long?
You start disappearing.

And that’s worse.

So stop looking for the perfect story.
Tell the one that’s already sitting in your Notes app.
Half-written. Half-scared.

The one that’s been tugging at you for weeks.

That one.

Let’s go.
Stephen

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