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What great storytellers can learn from a blob fish 🐟

Let me explain.

Author

Stephen Stanberry
May 12th, 2025

In partnership with

friend!

Just had to share something weird (but helpful).

Ever seen a blob fish?

On land, it looks like a melted candle with eyes.
Underwater, though?
It’s strong. Balanced. Solid.

Because that’s where it belongs.

And oddly enough
 that’s how most people mess up their content, friend!.

They try to tell stories out of their natural element.

They try to sound like the expert.
The guru.
The one who has it all figured out.

But when you write from the outside in
trying to perform instead of connect
you end up like the blob fish on land: awkward, out of place, misunderstood.

You see,

Your best stories come when you’re in your environment.
Speaking your language.
Saying the quiet thing out loud.

That’s when the magic hits.

So if you’ve been stuck in your head or editing every post to death💀 ...

Here’s your reminder:

You don’t need to sound smart.
You just need to sound like you.

See you tomorrow,

Stephen!

PS. Summer is coming and I’m burning up đŸ„” 

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