Turn your worst day into your next content

That frustrating moment you’d rather forget? It’s story gold.

Author

Stephen Stanberry
September 30th, 2025

In partnership with

friend!

Question: “How do you turn a random experience into content?”

Last week, I had to replace both back tires/tyres.
One had burst.

The bill? $319.

Not the kind of expense you plan for.

And as I sat there waiting, I couldn’t stop thinking
this is exactly how most founders treat their content.

They ignore it until something breaks.
Engagement falls flat.
Their audience stops paying attention.
They have no stories ready.

So they scramble.
Throw out a random post.
Or worse… go silent until “things feel right again.”

But here’s the truth:
Waiting for a blowout costs more than maintenance.

It’s easier to repurpose one story into 5 posts today than to panic-create tomorrow.
It’s cheaper to build trust consistently than to repair trust once you’ve gone quiet.

The $319 tire lesson reminded me: everyday moments are story fuel.

Here’s my simple process to turn them into content:

  1. Notice the small moment (flat tire, client call, random win).

  2. Ask: what bigger lesson is hiding here?

  3. Bridge it back to your niche (for me → content, storytelling, sales).

  4. Share one clear takeaway.

That’s it.

A burst tire becomes a story.
A story becomes a post.
A post becomes trust.
And trust is what wins clients.

$319 later, I drove away with new tires and a reminder:
don’t wait for the blowout.

Your everyday moments already hold the stories your audience is waiting for.

Try this framework to turn your own random moment into content:

WHO – Start with the person or situation. Mirror the struggle so your audience says: “That’s me.”
FLIP – Share the insight or aha that shifts perspective.
THREAD – Tie it back to your expertise, offer, or brand.

Now plug it in like this:

👉 “Last week, [WHO: I had to replace both back tires after one burst]. It cost me $319 on the spot. [FLIP: That’s when I realized this is exactly how most founders treat their content, ignore it until something breaks, then scramble to fix it.] [THREAD: But just like tires, consistent maintenance is cheaper than waiting for the blowout. Repurposing small stories today builds trust that wins clients tomorrow.”

See how it flows?
One messy moment → a perspective shift → a business lesson.

Now your turn.

See ya tomorrow,
Stephen

200+ AI Side Hustles to Start Right Now

From prompt engineering to AI apps, there are countless ways to profit from AI now. Our guide reveals 200+ actionable AI business models, from no-code solutions to advanced applications. Learn how people are earning $500-$10,000 monthly with tools that didn't exist last year. Sign up for The Hustle to get the guide and daily insights.

Reply

or to participate.