This founder gets it

Stop hoarding the stories that scare you.

Author

Stephen Stanberry
September 17th, 2025

In partnership with

friend!

"If I only knew then, what I know now."

You’ve probably said this to yourself dozens of times.

If you were only a bit clearer when you first started your business. If only you had shared your real story sooner instead of hiding behind safe posts. If only you had seen that your messy moments are what make people trust you.

Information changes everything. One small shift in how you tell your story can completely change the trajectory of your business.

One honest story can turn an audience into a community.
One honest story can be the difference between chasing clients… and having them chase you.

The truth is:

The value of your story decreases the longer you wait to tell it.

Because the internet moves fast. Attention shifts. And the longer you delay, the more people you miss out on connecting with.

You can never go back.
You can never RETURN.

But you can start now.

I got this note from a reader the other day:
“Your email about telling the story you’ve been avoiding gave me the push to finally share how I almost quit my coaching business. It was the most engaged post I’ve ever written.”

The longer you wait, the less time you have to reap the trust your story could be building right now.

Imagine if you had started sharing your founder story one year ago. Where would your business be today?

It’s like they say…
The best time to plant a tree was 20 years ago. The second best time is today.

Your story is the same.

I think my Story Bank resource will change the way you write forever, if you’re willing to do the work.

I want you to experience it.
You’ll never get this time back.

Talk soon,
Stephen

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