- The Yellow Bite
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- They look alike. But their stories won’t.
They look alike. But their stories won’t.
What if your best story is the one you’ve buried?
Stephen Stanberry
June 22nd, 2025
In partnership with
Hey friend I’ve got twin daughters.
Identical.
Same eyes. Same smile. Same baby laugh that makes you drop whatever you’re doing.
And in those first few months?
My wife and I had to rely on small thing, a slightly flatter head top to tell them apart.
But that’s where the similarities stop.
Because already, I can feel it:
→ They’re going to grow up with completely different stories.
One’s cautious.
The other dives in.
One watches first.
The other makes the first move.
And it made me realise something about us founders too…
We do everything we can to not stand out.
We follow formulas.
We try to sound like the expert.
We avoid the parts of our story that feel too raw, too personal, too messy.
Why?
Fear of judgment.
Fear of losing credibility.
Fear of not being seen as “professional.”
But here’s what I’ve learned:
The story you're avoiding is probably the one your audience needs most.
The one you still think about at 2am.
The one that shaped you—but never made it into a post.
The one you’ve kept to yourself because it doesn’t feel like “content.”
And yet, that’s the story that will build the most trust.
Not because it’s perfect.
But because it’s yours.
So let me ask you this:
→ What’s one story you’ve never told—but know it’s time to share?
No pressure to post it.
But maybe write it down.
Sit with it.
You might just find your next breakthrough hiding inside it.
Stephen
PS If a story came to mind while reading this—reply and tell me. I’ll read every one.
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