There are 7 types of storytellers...Which one are you?

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Hey friend!

A few years ago, I thought storytelling was easy.

I’d been writing for years. Telling stories since I was a kid.

But then I started writing professionally. And suddenly, I was overthinking every word.

One time, I wrote a story for a brand campaign, feeling so sure it would hit.

Silence!

Nobody cared. Nobody engaged. And worst of all? Nobody bought.

That’s when it hit me, most people think they’re good storytellers… until they realize their audience isn’t hooked.

Because not all storytellers are created equal.

Some pull you in and make you feel something.
Some make people scroll past.

And some?

Well, they turn every story into a self-indulgent monologue no one asked for.

So which one are you?

The 7 Types of Storytellers

1. The Entertainer
   They make you laugh, cry, or feel something real. Their stories are magnetic.
   Example: Kevin Hart telling a story about his childhood, full of exaggeration, humor, and wild twists, but you’re locked in the whole time.

2. The Educator
   They wrap knowledge in a story so you actually remember it.
   Example: A fitness coach sharing a personal story of how they overcame binge eating, followed by practical tips on how others can do the same.

3. The Motivator
   They inspire action. Their stories make you want to get up and do something.
   Example: A business coach sharing how they went from being broke to building a six-figure brand, and what steps you can take to do the same.

4. The Connector
   They make people feel seen. Their audience says, That’s me.
   Example: A mom blogger sharing a chaotic morning trying to get her kids ready for school, every other mom reading it feels that struggle.

5. The Rambler
   They talk and talk… but where is this going? No clear point. No structure. Just noise.
   Example: That LinkedIn post that starts with "I was thinking about coffee this morning..." and ends five paragraphs later with no real message.

6. The Overthinker
   They second-guess every word. Their story gets watered down until it’s forgettable.
   Example: A founder trying to share their brand story but editing it so much that it sounds robotic and lacks personality.

7. The Closer
   They tell stories with purpose. Every story moves the audience toward something, an insight, a lesson, or an offer.
   Example: A skincare brand sharing how a customer struggled with acne for years, found their product, and regained their confidence, followed by a simple "Try it for yourself."

So, which one are you?

The best storytellers mix and match.

They entertain and educate. They connect and convert.

But most importantly, they know why they’re telling the story in the first place.

Because if your story has no purpose, it’s just noise.

Need help turning your stories into something that actually moves people?

I’ve got something for you.

I’ve love for you to reply and let me know.

See you tomorrow,

Stephen

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