The Sneaky Trick Top Brands Use to Sell More

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My mother was a teacher.

And if your mother was a teacher, better yet, a Jamaican teacher, you already know the deal.

If you can’t do anything else, you better know how to write.

Every essay had to be crisp.
Every sentence needed purpose.
And even storybooks? I had to write essays on those too.

At the time, I thought she was just being strict and I hated it, sometimes.

Now? I see the lesson clearly:

Words make people feel. And feelings make people buy.

The Secret That Makes Sales Easy

Top brands don’t just list product features.
They don’t just say, “This is the best solution.”
They make you feel it.

Apple doesn’t sell phones. They sell innovation.
Nike doesn’t sell shoes. They sell determination.
Dove doesn’t sell soap. They sell self-love.

And that’s exactly what most small brands get wrong.

They think marketing is about information.

But the truth?

It’s about storytelling.

This is how they do it, and you can steal it too….

They tap into emotions.
People don’t buy based on logic. They buy based on feeling.

They tell stories, not just facts.
Stories build trust, and trust makes selling effortless.

They create an irresistible offer.
Because when the offer is right, people say yes without hesitation.

And if you’re ready to use storytelling to sell more?

Next Friday, I’m launching Love, Learn, and Live Storytelling, your guide to crafting stories that grow your brand and business.

Click here, and I’ll send you all the details in the next few days.

Enjoy your weekend!!! See you on Monday.

Stephen

P.S. If my mother was alive and saw a typo in this email, I’d never hear the end of it. 😂