The problem with you personal brand is

you lack this

In partnership with

Hey friend!

So judge me as you may, but…

The problem with your personal brand isn’t the lack of a logo, tagline, or clever niche.

It’s that no one knows who you are.

You’re not showing up with a story that sticks.

You’re showing up like everyone else.

I say this with love, because I’ve done it too.

A few years ago, I built a brand that looked perfect from the outside.
Nice bio. Clean feed. Even the “value” was valuable.

But it didn’t connect.

Because I wasn’t telling stories that actually meant something to the people reading.

I was building a brand that people could admire…
Not one they could remember.

Here’s what shifted everything for me:

I stopped talking about my business…

And started talking from my life.

Moments that felt too small to matter.
Failures I used to hide.
Random childhood memories that still shape how I write today.

The result?

More replies. More clients. More trust.

Here’s what I want you to take from this:

→ Your story is your shortcut to connection.
→ The more you reveal, the more real you become.
→ The realer you are, the more magnetic your brand.

Because we don’t follow brands.
We follow people.

So next time you sit down to create content, don’t just post.
Share the story behind it.

And if you want help crafting stories that build your brand and your business…

Keep an eye out for what’s coming Wednesday 👀

See you then,

Stephen