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- The Hidden Power of One Good Email
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friend!
I thought I knew exactly what professional emails looked like.
Turns out, I was dead wrong.
3 years ago, I was obsessing over every subject line, crafting "value-packed" newsletters that sounded like they came straight from a marketing textbook. My open rates? A painful 14%. My replies? Crickets.
The wake-up call happened during coffee with another founder. She casually mentioned how refreshing it was when someone's email "actually sounds like them talking."
Holy crap.
I'd been so busy trying to sound like everyone else in my industry that I'd completely forgotten to sound like me.
Here's the truth that changed everything:
Your personality isn't unprofessional - it's irreplaceable.
While everyone else is using the same conversion formulas and psychological triggers, your authentic voice is the only thing that can't be copied, automated, or replicated by your competition.
Think about it.
In this crazy ass world in AI-generated content and cookie-cutter marketing, the emails that make you stop scrolling are the ones that feel like genuine conversations with real humans.
What happened when I stopped hiding:
Started writing like I actually talk? Open rates doubled. Shared honest struggles instead of just wins? People began replying with their stories. Used my natural sense of humor? Suddenly my audience felt like friends, not subscribers.
Gif by kingfisherworld on Giphy
Look, I'm not saying dump strategy completely. But that quirky way you explain things? That tendency to go on tangents? Those "unprofessional" moments of honesty?
That's your competitive advantage.
Your turn: Pull up your last email. Read it out loud. Does it sound like you having a conversation, or like a robot trying to hit quarterly targets?
Be brutally honest.
Most of us are editing out the exact qualities that would make our audience choose us over everyone else.
But you? You're about to start showing up as actually you.
Hit reply and tell me one thing you've been hiding because it feels "too personal" for business - I genuinely read every response.
See you later,
Stephen
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