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The biggest storytelling lie you’ve been told

The biggest storytelling lie you’ve been told

Stop telling this kind of story

Stephen Stanberry
August 12th, 2025

In partnership with

friend,

You’ve been told you need a dramatic, rags-to-riches story to sell.

The kind that starts with “I was down to my last $3…” and ends with a standing ovation.

Fun Fact! You don’t.

You just need a simple, relevant story that makes your offer feel like the obvious next step.

Here’s my 3-step Story to Sale system I use with clients:

1. Start with the problem – Show the exact moment your prospect realizes “this can’t go on.” The more specific, the better.

2. Show the change – Give them a clear picture of the “after” so they can imagine living it.

3. Tie it to your offer – Connect the dots between that change and what you sell.

Example:
A coach I’m working with couldn’t fill her group offer. She had the framework. She had testimonials. But her audience couldn’t see themselves in the result.

We built one post:

Opened with her chaotic 6 a.m. kid-wrangling scene.
Shifted to her calm coffee mornings.
Linked that shift directly to the exact framework in her program.

It wasn’t flashy. It wasn’t long. But it worked.

That single post booked her 3 new clients in one week without spending a cent on ads or adding a single follower.

And she’s not the only one. Coaches, consultants, and creators I’ve worked with have used this exact process to:

Sell out workshops in days.
Triple their monthly client roster.
Launch offers to a waitlist instead of crickets.

You don’t need a blockbuster story.
You just need the right story, told the right way.

See you tomorrow,

Stephen

PS: Want the plug-and-play template I give my clients to do this in under an hour?
Reply with STORY and I’ll send it to you.

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