The 3-word phrase that makes any story "safe" to share friend!

friend, Monday's email about story shame broke my inbox.

"Stephen, I want to share my struggle, but what if clients think I'm a hot mess?"

"How do I talk about my failures without tanking my credibility?"

"What if being vulnerable costs me clients?"

“I don’t want bad blood between me and my former employer.”

Look, I get it friend. Monday I told you to embrace the mess. But you're thinking "Great, now how do I do that without looking like an amateur?"

Smart question.

Here's the fresh coconut water I’m giving you: Three words that turn any train wreck into a trust-building machine.

"Here's what changed."

That's it. Those three magic words transform your disaster story from therapy session to masterclass.

The Vulnerability-to-Value Blueprint:

Step 1: Lead with the ugly truth "I was sobbing in my Honda Civic after client #3 fired me in one month. I felt like the world's biggest fraud."

Step 2: Drop the magic phrase "Here's what changed."

Step 3: Extract the gold "I realized I was Band-Aid-ing symptoms instead of solving root problems. So I built a discovery process that uncovers what clients actually need before they even know it."

Boom. Same raw story. Same emotional punch. But now you're the expert who cracked the code, not just another struggling entrepreneur.

The psychology gold: People don't hire perfect people. They hire people who've been through hell and found the way out.

Your mess isn't your weakness it's your competitive advantage. But only when you package it right.

Your homework: Grab one "embarrassing" story.

Write it raw. Add "Here's what changed."

Extract the lesson.

Watch vulnerability become your superpower.

Talk soon, Stephen

Now I gotta go part a fight between my twins over building blocks!!!

P.S. Struggling to structure your stories into content that converts? My "Love, Learn, and Live Storytelling" guide gives you 7 battle-tested frameworks (plus plug-and-play templates) to turn any hot mess into magnetic content. Grab it for $7 it wont stay like this forever and stop leaving money on the table with weak stories.

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