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- Telling Stories Online Feels Weird. That’s Normal.
Telling Stories Online Feels Weird. That’s Normal.
The first story I ever shared
Stephen Stanberry
May 4th, 2025
In partnership with
friend,
The first story I ever shared online wasn’t strategic.
It wasn’t planned.
It was a late-night post I almost didn’t publish.
No hook. No content angle.
Just something I felt like I needed to say.
It got more replies than anything I’d written before.
But they weren’t reacting to the “value.” They were reacting to the moment.
The part where I hesitated.
The part where I almost didn’t share it at all.
That’s when I realized something I now build my business around:
People don’t connect with polished. They connect with real.
The Performance Trap
We’re taught to show up like professionals.
Stick to the niche. Stay on brand. Share clean takeaways.
But no one bonds with a bullet point.
Most people are writing to be admired.
Few are writing to be understood.
That’s why their content feels invisible.
It’s safe.
It’s smart.
But it doesn’t land.
The Tiny Shift That Changes Everything
Instead of chasing the perfect angle, I started asking:
→ What’s a moment I didn’t want to share—but needed to feel?
→ What would I tell my past self if I could go back?
→ Where was the turning point—the part that changed me?
That’s where the story lives.
Not in the lesson.
In the shift.
“Most people write to be admired. Few write to be understood.”
That’s why so much content looks great…
But feels empty.
The Honest Truth
It’s supposed to feel weird. That means you’re not performing. You’re connecting.
And when your content finally makes someone feel seen? They won’t remember your formatting. They’ll remember you.
That’s all for today.
See you tomorrow.
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