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- Storytelling is the new portfolio
Storytelling is the new portfolio
Stephen Stanberry
September 5th, 2025
In partnership with
Hey friend!
A few weeks ago, I spoke with a friend building their personal brand.
We got into a conversation about how people grow online today.
For most?
It’s all about content. Posts. Virality.
Which makes sense, visibility drives growth. Right????
But visibility alone doesn’t build a business.
Because attention doesn’t equal trust.
And trust is what makes people buy from you.
Here’s what I’ve learned:
People don’t follow you for value.
They follow you because they feel something.
Your story is what makes that happen.
And that’s what led me to this idea:
Storytellers vs Information Experts
Most people online are Information Experts.
But the ones who win?
They’re Storytellers.
Here’s the difference:
Information Experts teach.
Storytellers make you feel.
Information Experts need perfect scripts.
Storytellers just need truth.
Information Experts post tips.
Storytellers post perspective.
Information Experts blend in.
Storytellers stand out.
Information Experts get applause.
Storytellers get clients.
You don’t need to be a performer.
You just need to be real.
The best part?
You already have stories worth telling.
You just need a simple way to shape them.
That’s why I built my Love Learn Live Storytelling Guide with 7 easy frameworks to help you turn your real life into content that builds trust.
It’s fun. And it works.
Talk soon,
Stephen
PS: If you’ve been hiding behind “value,” this is your sign to tell one story this week. See what happens.
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