Stop Reporting Your Content. Start Reliving It.

Hey friend,

Here's something I see everywhere on LinkedIn and even Threads right now (these are my two fav platforms):

Content that's technically correct...

But puts you to sleep in 3 seconds.

Why?

Because people are reporting information instead of reliving experiences.

Let me show you what I mean.

REPORTING (The Boring Version):

"I had a tough client call yesterday. It was stressful. But I handled it and things worked out."

Accurate? Sure.

Interesting? Hell no.

It's like reading a hospital discharge form.

RELIVING (The Version People Actually Read):

"I'm staring at my phone. Client's name pops up. My stomach drops.

I answer. Silence on the other end for what feels like forever.

Then: 'We need to talk about the invoice.'

Shit."

See the difference?

The first version gives you the facts.

The second version puts you in the room with me.

You can FEEL that stomach drop. HEAR that silence. SENSE that 'oh crap' moment.

That's what makes content stick.

And here's the thing most people don't realize:

When you relive something as you're writing it, your energy changes.

Your word choice shifts. Your pacing gets tighter.

Even your punctuation is different.

Because you're not just typing words anymore.

You're experiencing the moment again.

And when YOU feel it, your reader feels it too.

They're not just reading ABOUT your experience.

They're IN it with you.

Reporting informs. Reliving connects.

So How Do You Write Like This?

Shoppers are adding to cart for the holidays

Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.

Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.

Learn more.

Here are the 3 shifts:

#1: Trade generic statements for specific details

Don't say: "The meeting was awkward."

Say: "Nobody's making eye contact. Someone coughs. The silence is so thick you could chew it."

One vivid detail beats ten vague descriptions.

#2: Write in present tense (even for past events)

Don't say: "I was sitting in the conference room feeling nervous."

Say: "I'm sitting in the conference room. My leg won't stop bouncing. I can hear the clock ticking."

Present tense pulls people into the NOW.

#3: Feel it as you write it

If you felt anxious in that moment, let yourself feel a bit of that anxiety again as you type.

If your shoulders were tense, let them tense up now.

When your body remembers, the energy shows up in your words.

And that's what separates forgettable content from unforgettable content.

Here's What I Want You to Do:

Look at your last 3 posts or emails.

Find one sentence where you reported something:

• "I learned..."

• "It was challenging..."

• "I realized..."

Now rewrite it using the 3 techniques above.

Add a specific detail. Switch to present tense. Feel it in your body.

Reply and show me the before and after.

I'll tell you if you nailed it.

Talk soon,

Stephen

P.S. - The difference between content people scroll past and content people remember? One reports. The other relives. Choose wisely.

Let’s Connect on LinkedIn if you like it there 

Follow me on Threads/IG

Wanna work with me?

Got Stuff to say? Start your own Newsletter with Beehiiv