Stop hiding, friend!

friend!

Did I get you to open this?

Good. That’s the first step.

Most people treat their personal brand like decoration.
Something nice to have.
Something optional.

I used to think that too.
Until I lost my job.

One email.
And suddenly, everything I built for years gone.
The title. The paycheck. The “security.”

But here’s what didn’t disappear
my story.

When the dust settled, I realized that was the only thing I still owned.
The story of who I was.
What I’d learned.
What I’d done.

That story became my new foundation.
It helped me rebuild my income.
Rebuild my confidence.
And, slowly, rebuild my life.

That’s when it hit me
your personal brand isn’t your posts, your logo, or your website.
It’s your proof of work.
Your story in motion.

And if you keep building it, day by day,
it compounds like savings.

Because every time you tell a story that teaches…
or share a lesson that cost you something to learn…
you’re making a deposit into the trust bank.

That’s how people remember you.
That’s how opportunities find you.
That’s how your story pays you back long after the paycheck ends.

So this week, try this:
Write about a moment that tested you.
Not to impress.
To connect.

Because your story isn’t your past.
It’s your retirement plan.

Till tomorrow,
Stephen

P.S. What’s one story you’ve been sitting on—but know it’s time to tell? Reply and tell me.

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