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friend! Back in 2016, I was working as a journalist.
Burnt out. Underpaid. But trying to stay grateful.
Until I was asked to train a new hire.
Same role.
Less experience.
And they were getting paid more than me.
I smiled.
Taught them the ropes.
Even pitched a story idea that they got credit for.
But inside?
I was shrinking.
I told myself it wasn’t the right time to speak up.
That maybe I hadn’t “earned” it yet.
But that silence ate away at me.
Until one day, I opened my laptop and couldn’t fake it anymore.
That was the beginning.
The crack that pushed me to leave in 2017.
The moment I stopped waiting to be chosen—and started betting on myself.
And here’s the twist...
I didn’t just walk away.
I turned that moment into a framework I now use in almost every piece of content.
Its call: The Open Loop.
It’s simple:
Start with a story that creates tension
Withhold resolution—leave a cliffhanger
Deliver payoff after the reader’s curiosity peaks
This isn’t just writing—it’s psychology.
It taps into the Zeigarnik Effect (our brain’s need to resolve unfinished business).
It keeps readers scrolling.
And it works everywhere especially on Threads.
The next time you write?
Don’t give it all away upfront.
Open the loop.
Let your reader lean in.
Then close it when it counts.
See you tomorrow,
Stephen
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