So apparently...storytelling is TrEnD!nG now 😂

everyone’s a storyteller now

Author

Stephen Stanberry
October 18th, 2025

In partnership with

True story, friend!

For the last two weeks, I’ve seen big creators (well, bigger than me) talk about storytelling.

And I’ve gotta admit… it’s kinda funny to watch.

Because if you’ve been following me on socials,
you know I’ve been saying this exact thing for the past 12 months.

But that’s okay.
Trends take time to catch up.

Either way…
let me tell you something most of them are still getting wrong.

When I started creating, I thought I needed to do it all.

Sales.
Email.
Offers.
Design.
Funnels.
Branding.
Copywriting.
Video editing.

I was like a kid trying to juggle flaming swords.

Because everyone online made it sound like success meant mastering every skill.

And man, that mindset nearly burned me out.

Until I figured out something that changed everything:

You don’t need to be good at ten things.
You just need to go deep on one.

And that one…
is storytelling.

Now, before you roll your eyes and say “here we go again,”
stick with me.

Because when you actually understand storytelling
not the buzzword version,
but the real version
everything in your business starts clicking.

Your writing becomes magnetic.
Your videos feel alive.
Your content finally stops sounding like a sales brochure.
And suddenly… people start believing you.

That’s what storytelling does.

It doesn’t just inform.
It transforms.

It takes your experience and turns it into emotion.
And emotion is what builds trust
the kind that makes strangers hit “follow,”
open your emails,
and eventually… buy.

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Because let’s be real:
people don’t buy products.
They buy stories that make sense of their own struggles.

And here’s the thing,
storytelling isn’t just for social media.

It powers everything:

→ Your content grabs attention.
→ Your emails build connection.
→ Your offers convert belief into sales.
→ Your videos turn views into loyalty.

Every layer of your business runs on story.

And the moment you realize that,
you stop chasing tactics and start mastering communication.

Because that’s what storytelling really is
the art of transferring belief.

Once you learn to do that,
you can move people with a tweet, a headline, or a 60-second video.

So yeah… while everyone else is just discovering storytelling,
you and I?
We’re already miles ahead.

Till tomorrow,
Stephen

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