Posting daily is the dumbest growth hack

It’s the advice everyone gives.

Author

Stephen Stanberry
August 18th, 2025

friend, I tried the daily-post routine once.

Woke up at 6. Pushed out a post before my cup of tea.
Did it again the next day.
And the next.

Thirty days later, I had one hundred likes, zero clients, and zero energy.
Hint Hint: This was on LinkedIn.

If posting every day worked, the “content machines” would all be rich. They’re not. Because volume does not build trust.

Clients do not buy from the loudest account. They buy from the one who makes them feel understood.

That means your posts need three things:

  1. A story they see themselves in.

  2. A clear point that solves a problem.

  3. A simple next step.

Notice what is missing from that list: posting every day.

You are not in the business of filling feeds. You are in the business of moving people.
And people move when your story makes them think, “This person gets me.”

So stop forcing out filler posts. Stop chasing the algorithm.

Instead, ask: does this story serve the person I want to help, or does it serve my ego for posting daily?

That question changed my business. It will change yours too.

Stephen

P.S. I built a story bank of 47 prompts that help you write posts your audience will act on. Reply “story bank” and I’ll send it your way.

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