Playing nice won’t pay your bills.

Want clients? Ditch the polite posts.

Author

Stephen Stanberry
September 9th, 2025

In partnership with

friend!

Last week, someone messaged me about my posts.

And what they said surprised me.

They said…
“I don’t follow you because of what you write.
I follow you because you don’t sound like everyone else.”

Now…

At first I thought, huh?
But then it hit me.

Most people writing online?
Safe.

Safe posts about consistency.
Safe tips about clarity.
Safe lessons anyone can nod at.

And guess what happens?

They get ignored.

Because safe = invisible.

Here’s the flip:

When you take a stance…
When you say the thing others won’t…
When you share the story that hurts a little…

You repel some people.

But you attract the right ones.

And those are the ones who trust you enough to buy.

That’s why safe content never sells.
But story-driven content that splits belief?
That’s authority.

Now, if you want to practice this yourself?

Try the TRUTH LOOP:
Tension. Story. Shift. Guidance. Reflection.

One story. Five beats. Endless trust.

Till tomorrow…

Stephen

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