Our dirty little secret 👀

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Let’s keep this quick, friend…..

There’s something we rarely say out loud as entrepreneurs, creators etc…

We know storytelling matters.
But most of us still skip the parts that make it work.

That’s the secret nobody wants to admit.

We forget the emotional triggers that actually make stories stick.

And if you’re wondering why your posts are getting polite likes…
but zero replies, DMs, or leads?

This is probably why.

So here’s what to remember next time you write:

🟡 Shame – the thing you swore you’d never share
🟡 Hope – the thing you’re still scared to say out loud
🟡 Relief – the exact moment everything finally made sense

These are the parts people feel in their chest.
The ones they remember long after the scroll.

Try this today:
Start your next story with one of these.

That’s how you build trust, FAST!

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Bonus: 5 hooks you can steal this week 👇

1. “I can’t believe I’m sharing this, but…” (shame)

2. “At one point, I was ready to quit. Then this happened…” (hope)

3. “For the first time in months, I finally exhaled.” (relief)

4. “Everyone saw the win. No one saw what it cost me.” (shame + insight)

5. “I kept telling myself it would get better. I was wrong—until it wasn’t.” (hope + relief)

Pick one.
Write today.
Then hit reply and show me what you come up with.

See you tomorrow,

Stephen

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