Oops I did it again 🙈🙉🙊

There was a time I treated every post like a championship match.

In partnership with

Hey friend,

My wife’s a volleyball player.
And when she hits the court?

It’s game face.
Sharp serve.
Laser focus.

But off the court?

She cracks jokes in patois.
Throws side-eyes like it’s cardio.
And laughs like a 90s dancehall track.

And mad funny as well. 😂😂😂

One day, it hit me
That’s what my content was missing.

I was trying to “post like a brand.”

Clean.
Clever.
Corporate.

Voice: Sanitized.
Story: Edited.
Personality? Witness protection.

I showed up to every post like it was a press conference.

And guess what?

The algorithm ghosted me.
No DMs.
No dream clients.
Not even a pity like from my sister.

Until I flipped the script.

Dropped the “brand voice.”
Wrote like me.
Messy metaphors. Island slang. Stories that sounded like my real life.

That week?

🔥 Booked a $127 story session
🔥 One person said: “You wrote what I’ve been too scared to say”

Here’s what I wish I’d known sooner:

→ Your story doesn’t need a suit, its not Scandal.

Gif by hulu on Giphy

→ It needs your sweat.
→ People don’t buy perfect—they buy real.

So if your posts sound like a pitch deck?

Try this:

Write like you're texting your best friend
Say the line you almost deleted
Share the story only you could tell

That’s how you build trust.
That’s how you stand out.
That’s how you get booked.

Catch yourself sounding too polished?

It might be time to take off the uniform.

Stephen

PS: If you’ve ever scrubbed the soul out of your story because you thought it wasn’t “professional enough”… I see you.

or to participate.