Never run out of content again

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Welcome back, friend!

I've heard "I don't have any stories to tell" from like 70+ founders.

Right now, I'm calling BS on this excuse.

(Sorry, but it is)

But I figured I might as well give you my process for finding stories so you can see if it works for you.

Here's where stories actually hide:

Category 1: Conversations
Category 2: Decisions
Category 3: Failures
Category 4: Small moments

If you follow this system, you'll never stare at a blank screen again.

So let's break down where to look:

1. Conversations

Most people overthink what counts as a "story."

I used to be the same.

Thought I needed something dramatic.

So I'd wait for big moments.

But I also wanted to post consistently.

So I couldn't just wait around forever.

Here's the solution:

Every conversation is a potential story.

Every client objection. Every co-founder disagreement. Every "can we talk?" Slack message.

This gives you unlimited material.

Example: Last week, a founder told me "Nothing happened this week."

I asked: "Any client calls?"

"Yeah, a few."

"Any go badly?"

"Well... one guy said our pricing was insane and hung up."

THAT'S A STORY.

But he didn't see it because he's hunting for "story-worthy" moments instead of recognizing tension.

You see:

Tension = story material.

2. Decisions

Your decisions are goldmines.

The hire you almost didn't make. The feature you killed. The client you fired even though you needed the money. The pivot you resisted.

All stories.

3. Failures (the best ones)

Your failures build trust faster than wins.

Why?

Because people relate to struggling, not just succeeding.

The launch that bombed. The campaign that flopped. The assumption you got wrong. The strategy that backfired.

These are often your best stories.

(Not gonna lie, my failure stories get way more engagement than my wins lol)

4. Small moments

At first, you'll think small moments don't count.

So you skip them looking for "big" stories.

Big mistake.

Small moments are often the most relatable:

Your kid asking why you're always working. Missing date night for a "quick" fix. The random DM that shifted your perspective. That 2am shower realization.

Capture these.

5. The Daily Capture System

Your memory sucks.

If you don't capture same-day, you lose the details.

So every night before bed, open your notes app.

Ask ONE question:

"What tension did I experience today?"

Write down:

• The moment

• Who was involved

• What was said

• How you felt

That's it. Takes 2 minutes.

Here's the cycle:

Daily: Capture tension moments
Weekly: Review and pick one (I do Sunday mornings)
Weekly: Turn it into complete story using framework
Post it: Watch what happens

6. Turn captures into content

Once a week, review your captures.

Pick one.

Run it through the framework we built:

1. Dialogue

2. Peak moment

3. "Imagine" opening

4. Specificity

5. Relive it

6. Build the bridge

Raw capture → complete story.

7. Watch it compound

You need 2 things to never run out of content:

1. Capture system

2. Framework to structure stories

That's it.

You're building both right now.

Example:

Monday: Capture "client said too expensive"
Sunday: Pick that moment
Monday: Write complete story
Tuesday: Post it
Wednesday: Get 3 DMs with same issue
Next month: One closes for $5k

The system compounds.

Either way...

8. Start tonight

Right before bed, open notes app.

Ask: "What tension did I experience today?"

Write it down.

Just the basics.

If multiple moments come up, write them all.

That's your content bank starting.

9. Your advantage

Most founders experience the same tension you do.

They just don't write it down.

Then they wonder why they have nothing to post.

You won't have that problem.

Because you're capturing daily.

10. Tomorrow's email

Tomorrow I'm taking YOUR captured stories and showing exactly how to structure them.

Step by step.

Raw capture → complete story.

This is where everything we learned becomes practical.

11. The system works

If you follow these steps, you won't run out of content.

It worked for me (247 stories in 8 months).

Till tomorrow...

Stephen

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But here's what separates winners from everyone else: they started with the data, not the hype.

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See it in action

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