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- My viral post confession (and why I stopped)
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Hey friend!
Two years ago I was that person refreshing TikTok at 2am.
50K views on my latest post. Instagram blowing up.
I felt like I'd cracked the code.
Here's the embarrassing part: I spent the next three months trying to recreate that exact feeling. Every single day.
I analyzed everything. Posting times. Hashtag combos. Even the lighting in my videos. My content became this weird science experiment where I was the lab rat chasing digital dopamine.
The viral hits kept coming on Threads. My ego loved it.
But something felt wrong.
Between those viral moments, my content felt hollow. People would like, share, then vanish. No real conversations. No genuine connections. Just numbers going up and down.
Then I realized the brutal truth: Viral content feeds egos, not businesses.
Those thousands of views? Most were strangers who'd forgotten about me by dinner time.
What I needed were people who actually cared about what I had to say.
So I switched strategies completely.
Instead of chasing viral moments, I started focusing on real conversations:
Share actual struggles (like this embarrassing chase story)
Help one specific person per post
Count replies, not just likes
Build trust, not just reach
The results? Way better. Smaller numbers but real engagement. People started reaching out for actual business conversations.
Here's what this means for you: Stop optimizing for strangers. Start connecting with your people.
Your next client isn't hiding in some viral post with 100K views. They're probably in that smaller post where someone left a thoughtful comment.
Quick question for you: What's one real challenge you faced this week in your business? Share that story instead of trying to create the next viral moment.
Your people need your authentic voice, not another perfectly polished post.
Talk soon, Stephen
P.S. If you're done with the viral chase and ready to build something real, I've got something for you. Reply "AUTHENTIC" and I'll send my complete guide to creating content that connects, not just collects likes.
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