My content strategy is drowning in Goldfish crackers

Connection beats perfection

Author

Stephen Stanberry
August 8th, 2025

TGIF friend!,

Remember when I had a bulletproof content calendar?

Yeah, that was before summer hit and my house became a zoo.

Current Reality Check:

  • 3 kids under 5 at home

  • Content calendar? What content calendar?

  • Last LinkedIn post written while sitting outside

The plan was perfect: batch content, stay consistent, dominate summer while competitors took breaks.

Plot twist: My 4-year-old son and 3-year-old twin daughters had other plans.

The Numbers Don't Lie:

  • Planned posts this week: 5

  • Actual posts this week: 1 (written during Ada Twist, Scientist)

  • Goldfish crackers consumed: Infinite

  • Sanity level: Questionable

The Breakthrough Moment: Yesterday, while mediating a heated building block negotiation, it hit me.

Your audience doesn't need your perfection. They need your presence.

The most engaged my community has EVER been? When I posted a story about doing laundry

Comments flooded in: "Finally, someone being real!" "This is my life too!" "Thank you for normalizing the chaos!"

The Counter-Intuitive Truth: Your behind-the-scenes struggles often convert better than your highlight reel wins.

Why? Because connection beats perfection every damn time.

Case in Point:

  • Polished "How to Scale" post: 47 likes

  • "I'm writing this while my toddler screams" post: 312 likes, 23 comments, 4 DMs

Weekend Challenge: Share one beautifully imperfect moment from your entrepreneurial journey. Watch what happens to your engagement.

The mess IS the message sometimes.

Catch you on the flip side (probably during naptime),

Stephen

P.S. If you're also drowning in summer chaos, hit reply with your funniest work-from-home-with-kids moment. Best stories get featured in next week's newsletter (with permission, obviously).

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