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- My client paid me $1K to fix this
In partnership with
friend, Over the past few months, I’ve helped coaches, founders, and service providers completely reframe the way they tell their story...
But the project that sticks with me?
A beauty brand founder hired me to rewrite her About page—and paid over $1,000 for it.
All because her content wasn’t connecting.
If you’re wondering what she was missing, let me break it down real quick:
Q: Was her story bad?
Not at all. In fact, her mission was powerful.
She’d built a brand grounded in heritage, values, and intention.
But when people read it, they didn’t feel it.
And that’s the problem.
Most business owners are telling their story…
They’re just not framing the problem in a way that makes readers care.
Q: So what did I actually do?
I used a method I call The Punch Frame.
It helps you answer the only question your audience is asking:
“Why should I care right now?”
It works like this:
Identify the pain they already feel
Show the pattern they’re stuck in
Highlight the possibility if they fix it
That’s when the message clicks.
Q: Is this just for big brands?
Nope. This works for solopreneurs, coaches, consultants, and small teams alike.
Whether you’re rewriting your website, prepping for a launch, or just trying to explain what you do without rambling…
Framing the problem properly changes everything.
Q: But what if I don’t have a “big story”?
Good news: you don’t need one.
You just need to tell the right part of your story, to the right person, at the right time.
And that’s exactly what the Punch Frame™ helps you do.
If your content hasn’t been hitting like it should…
If people are skimming and not sticking around…
If you’re tired of sounding smart but not getting responses—
You probably don’t need more content.
You need a better frame.
– Stephen
P.S. Don’t be surprised if one of your lurkers turns into a client after reading just one better-framed story. It happens more than you think. 👀
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