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Mirror mirror on the wall, who tells the realest story of all?
Why your reflection holds your most powerful business asset
Stephen Stanberry
August 16th, 2025
In partnership with
Hey friend!
Saturday, 11:13 PM. I was staring at my ceiling, wondering if I should quit.
My business was bleeding money. Six months of polished pitches had landed me exactly nowhere. I didn't know what story to tell anymore.
If you've ever hit that breaking point where you question everything, you've had your mirror moment.
The moment that forces you to face the messy truth about why you really started this business. The raw, unfiltered reason that has nothing to do with market opportunities or competitive advantages.
Most founders/creators hide it. They think it's too personal for business.
Don't hide it. Use it.
Write down the exact scene.
The time.
The gut punch feeling.
The moment you realized the old way wasn't working.
Then connect it to what changed inside you.
Show people you've been exactly where they are right now.
That's the story people will trust and buy from.
I've watched founders triple their engagement by sharing this one story. Not their credentials. Not their features. Their mirror moment.
The vulnerability becomes their competitive advantage because everyone else is too scared to be real.
When you own your mirror moment, your audience sees themselves in your struggle. They stop scrolling, lean in, and think "That's exactly how I feel."
That's when selling stops being pushy and starts being helpful.
Your deepest business pain contains your most powerful business story. Stop hiding it.
Stephen
P.S. If you're sitting on your mirror moment but scared to share it, my Love, Learn, Live Storytelling Guide gives you the exact framework to turn your mess into your message. Grab it here.
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