“Made a bet with myself. I lost.”

friend!

I made a deal with myself a few years ago.
“Pick an idea. Go all in. Make it work.”

So I did.

Started a business.
Built the website.
Bought the domain.
Even ordered the logo on a t-shirt.

It felt official. It felt serious.

Six months later? It failed.

So I started again. Different idea. New angle. Same outcome.

Third time?
Same thing.

Here’s what I didn’t know then:

I wasn’t just trying to build a business.
I was trying to prove something.
To myself.
To the people watching.
To this invisible version of success I thought I was supposed to reach.

And every time something didn’t work,
I blamed the idea.
Switched the offer.
Rebuilt the brand.

But the truth was simpler and harder to admit.

I kept chasing the thing…and never paused long enough to bet on me.

Not my skills. Not my credentials. But the one thing that actually connected:

My voice.
My story.
My ability to make people feel something real.

That’s what changed everything.

If you're in a season where it feels like nothing's working
Ask yourself:
Are you betting on a better idea?
Or a deeper truth?

Because one of those just keeps you busy.
The other one will actually build something.

—

Have an awesome weekend!

Cheers,

Stephen

P.S. No offer today. Just something real. If this hit you, I’d love to hear about a bet you made with yourself and what it taught you. Just reply.

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