If Your Newsletter Feels Stiff, Read This

so many business emails fail.

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Hey friend!

Last week, I got an newsletter from a company I used to work with.

The subject line? Decent. Enough to make me click.

But the second I opened it, I knew I had made a mistake.

It read like a corporate memo. Formal. Stiff. The kind of email you skim while your brain starts making a grocery list.

By the end, I had no idea what they wanted from me. Buy something? Sign up? Feel vaguely inspired?

I closed it. Never thought about it again.

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And that right there is why so many business emails fail, whether you are a coach, or business owners.

I’m gonna be bias and say I enjoy emails from fellow content creators/solopreneurs.

But the rest?

They’re forgettable.

If your emails sound like they could have been written by anyone, why should people care?

If you’ve been following me long enough on social media, I've said it time and time again

❝

"People connect with people first, before connecting with a brand or product"

So, if your emails are blending into the background, here’s how to fix them.

1. Cut the corporate talk. PLEASE!!!!
Nobody says: “We are excited to introduce our latest offering.”

Instead, say: “We just launched something new. You’re gonna love this.”

If it sounds like something a boardroom would approve, rewrite it.

2. Tell stories, not just facts
Instead of: “Here’s why email marketing is important.”

Try: “I once sent an email that made $10,392 in 24 hours. Here’s what I did.”

Stories make people feel something. And when people feel something, they stick around.

3. Write like you talk
If your email sounds like a college essay, or a textbook it’s too stiff.

Think about how you’d text a friend.

Would you say: “Greetings, I hope this email finds you well. I wanted to reach out regarding an exciting opportunity.”

Or would you say: “Hey, I think you’ll love this.”

Emails should feel like a conversation, not a lecture.

It’s not that people don’t care about your offer.

It’s that they don’t feel connected to you.

Make people want to open your emails. Make them feel like they’re hearing from a real person, not an auto-generated system.

Do this, and people won’t just read your emails.

They’ll look forward to them.

See you tomorrow,

Stephen