I wrote this for you

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friend! I wrote this for you.

Not for the algorithm.

Not for some imaginary “ideal customer.”

You.

The smart, creative one.

The one frustrated that your content still isn’t converting.

The one who keeps tweaking your words, hoping this version will finally hit.

But here’s the truth:

You don’t need better writing.

You need better awareness.

Because if you’re not clear on what you’re saying…

Or who you’re saying it to…

It doesn’t matter how good your copy sounds.

Let me show you something:

When I finally started getting inbound leads, nothing about my writing style changed.

I didn’t switch to ChatGPT or learn some viral growth hack.

I just got painfully clear on:

That's awareness.

That’s positioning.

That’s the difference between “content” and a conversion engine.

I’m out ✌🏽

Stephen

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