I was scared 😱

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So, I’ve been wrestling with a question that keeps me up at night.

Why are people so afraid to tell their story?

I couldn’t figure it out. So, I looked in the mirror and saw the answer staring back at me.

Because for years, I was that person.

Scared to share. Worried about judgment. Afraid to be seen.

I wanted the polished version. The highlight reel. The version of me that looked like I had it all together.

But here’s what I’ve learned:

The stories people actually connect with? They aren’t the flawless ones. They’re the real ones. The ones with cracks, mistakes, and messy middle parts.

Because stories aren’t about looking good. They’re about making people feel something.

When you hold back your story, you’re not just protecting yourself, you’re keeping people from connecting with you.

And in business? That’s the difference between being forgettable… and building a brand people actually care about.

So, how do you do it?

1. Tell the moment, not the whole movie.
   You don’t need a life story. Just a single moment that changed everything.

2. Show the struggle.
   The best stories aren’t about perfect people, they’re about transformation. Let people feel the journey.

3. Tie it back to them.
   A good story isn’t just about you. It’s about how they see themselves in it.

When you start telling stories this way, something wild happens.

People listen. They lean in. They remember you.

And that’s how you build a brand that lasts.

If you’ve been waiting for the “right” time to start sharing your story… this is it.

Because the only way to get good at storytelling? Start telling stories.

And if you want a guide to do it right, so your stories actually grow your business, I’ve got you covered.

Interested? Let me know here

Cheers,

See you tmrw!

Stephen

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